Fixing the Corporate Image

Abstract

In our last column (Spring 1981), we talked about how your financial communications program could be strengthened by using marketing research methods that dovetail with strategic planning principles. The net impact, we argued, would be an improvement in the corporate image.

Citation

Haller, T. (1981), "Fixing the Corporate Image", Journal of Business Strategy, Vol. 2 No. 1, pp. 65-69. https://doi.org/10.1108/eb038926