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What the Computer Can Do for the Planner

Walker Lewis (President, Strategic Planning Associates, Inc., a consulting firm based in Washington, D.C.)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 February 1981

1352

Abstract

The computer is an extremely valuable tool in strategic planning. But that is all it is—a tool. To borrow a phrase from Peter Drucker, it can make a planner's arm longer. The planner should view the computer as his slave—a sophisticated (and increasingly low‐cost) slave, but still a slave. The planner who finds himself the computer's slave is in deep trouble.

Citation

Lewis, W. (1981), "What the Computer Can Do for the Planner", Journal of Business Strategy, Vol. 2 No. 1, pp. 70-72. https://doi.org/10.1108/eb038927

Publisher

:

MCB UP Ltd

Copyright © 1981, MCB UP Limited

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