RETAILING STRATEGIES IN INFLATIONARY TIMES
Michael Etgar
(Professor, Graduate School of Business Administration, New York University)
Paul Shrivastava
(Professor, Graduate School of Business Administration, New York University)
249
Abstract
Although inflation has abated somewhat in the United States, its specter still looms on the horizon. Indeed, inflation is expected to remain endemic to most advanced nations in the coming years. Perhaps no industry is as affected by inflation as retailing. In order to cope, retailers need to understand the changes in the behavior of their consumers, suppliers, and competitors and must formulate constructive strategies to respond to these.
Citation
Etgar, M. and Shrivastava, P. (1983), "RETAILING STRATEGIES IN INFLATIONARY TIMES", Journal of Business Strategy, Vol. 4 No. 1, pp. 31-39. https://doi.org/10.1108/eb039004
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited