Managing Change: How Dayton Hudson Meets the Challenge
Kenneth A. Macke
(President and Chief Operating Officer of Dayton Hudson Corporation, Minneapolis, Minnesota)
85
Abstract
The ability to manage change is an important challenge for any business, but a particularly critical one for a retailer—whose business is to serve as the purchasing agent for an ever‐changing consumer.
Citation
Macke, K.A. (1983), "Managing Change: How Dayton Hudson Meets the Challenge", Journal of Business Strategy, Vol. 4 No. 1, pp. 78-81. https://doi.org/10.1108/eb039011
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited