A FRESH LOOK AT STRATEGIC MANAGEMENT
Frederick W. Gluck
(Director of McKinsey & Company, Inc., and a principal architect of its strategic management practice)
878
Abstract
If corporate America's love affair with 1970s‐style strategic planning is not over, it is certainly on the rocks. Planning that relies on past experience, extrapolation, and incremental moves cannot meet today's challenges, such as unexpected competition, saturated markets, and changing technologies.
Citation
Gluck, F.W. (1985), "A FRESH LOOK AT STRATEGIC MANAGEMENT", Journal of Business Strategy, Vol. 6 No. 2, pp. 4-19. https://doi.org/10.1108/eb039105
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited