Corporate Venturing: Venture Management Challenges
Robin George
(Vice‐President at Rain Hill Group, Inc)
Ian C. MacMillan
(Director of the Center for Entrepreneurial Studies at New York University)
871
Abstract
A previous article described a research program the authors conducted on the creation of new businesses within the company, which is called corporate venturing.
Citation
George, R. and MacMillan, I.C. (1985), "Corporate Venturing: Venture Management Challenges", Journal of Business Strategy, Vol. 6 No. 2, pp. 85-91. https://doi.org/10.1108/eb039113
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited