A CRISIS PARACHUTE: HELPING STOCK PRICES HAVE A SOFT LANDING
Theodore H. Pincus
(Chairman of The Financial Relations Board, Inc)
77
Abstract
A company's stock price usually takes a beating when the firm faces a crisis. But a CEO can minimize the effects of a sudden lapse of investor confidence with a wise communication strategy.
Citation
Pincus, T.H. (1986), "A CRISIS PARACHUTE: HELPING STOCK PRICES HAVE A SOFT LANDING", Journal of Business Strategy, Vol. 6 No. 4, pp. 32-38. https://doi.org/10.1108/eb039129
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited