MARKETING‐LOGISTICS OPPORTUNITIES FOR THE 1990s
Roy Dale Voorhees
(Professor of Logistics at Iowa State University)
John I. Coppett
(Professor of Marketing at Houston University‐Clear Lake)
120
Abstract
Technological advancements and deregulation in the transportation and communications industries have opened a host of new opportunities for nearly any business to improve its techniques for delivering products and services to customers. As a result, logistics, or the delivery of goods, is moving to the forefront as a way to reap dramatic profits.
Citation
Dale Voorhees, R. and Coppett, J.I. (1986), "MARKETING‐LOGISTICS OPPORTUNITIES FOR THE 1990s", Journal of Business Strategy, Vol. 7 No. 2, pp. 33-38. https://doi.org/10.1108/eb039150
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited