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Investor Relations as a Competitive Weapon

James J. Roop (President and Chief Operating Officer of Watt. Roop & Co., a public relations and marketing firm in Cleveland, Ohio)

Stephen F. Lee (Manager of Financial Relations Services of Watt. Roop & Co., a public relations and marketing firm in Cleveland, Ohio)

ISSN: 0275-6668

Article publication date: 1 February 1988

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A truly powerful investor relations program can reach far beyond the financial community to a company's many other constituencies.

Roop, J.J. and Lee, S.F. (1988), "Investor Relations as a Competitive Weapon", Journal of Business Strategy, Vol. 9 No. 2, pp. 4-8. https://doi.org/10.1108/eb039205

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