Broadening Your IR Perspective
John F. Budd Jr.
(Senior Vice President of Communications for Emhart Corporation, a multinational firm in Farmington, Connecticut)
74
Abstract
For investor relations to work effectively, it must be folded into a company's total communications program.
Citation
Budd, J.F. (1988), "Broadening Your IR Perspective", Journal of Business Strategy, Vol. 9 No. 2, pp. 14-18. https://doi.org/10.1108/eb039207
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited