People Productivity: Marketing's Most Valuable Asset
A.J. Magrath
(Director of Marketing Services for a Fortune 500 multinational firm in Canada)
131
Abstract
Marketing managements attempt to lower sales costs, expand distribution, and speed up product development cycles. But how can marketers themselves add value to the productivity equation?
Citation
Magrath, A.J. (1988), "People Productivity: Marketing's Most Valuable Asset", Journal of Business Strategy, Vol. 9 No. 4, pp. 12-14. https://doi.org/10.1108/eb039235
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited