Presentations That Persuade
Frank K. Sonnenberg
(Director of Marketing Planning and Product Development for the Management Consulting Group of Arthur Young & Co. in New York)
391
Abstract
Much is at stake in making presentations. One rarely has a second chance to sell a product, service, or idea; persuade a board of directors to enter a new venture; convince colleagues that one's idea is best; or even ask the boss for a raise. Presentations have to be right the first time, and that takes more than just having a good idea. Persuasion requires clear goals and a sound strategy.
Citation
Sonnenberg, F.K. (1988), "Presentations That Persuade", Journal of Business Strategy, Vol. 9 No. 5, pp. 55-58. https://doi.org/10.1108/eb039259
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited