Strengthening the Link Between R&D and Corporate Strategy
William J. Spencer
(Vice President of the Corporate Research Group at Xerox Corporation, Stamford, Connecticut)
Deborah D. Triant
(Deborah D. Triant, Xerox Corporation, Stamford, Connecticut is a Principal with the company's Corporate Strategy Office)
156
Abstract
How can companies improve the value that is derived from their research efforts? The authors believe the key is to open the lines of communication between R&D and business planning.
Citation
Spencer, W.J. and Triant, D.D. (1989), "Strengthening the Link Between R&D and Corporate Strategy", Journal of Business Strategy, Vol. 10 No. 1, pp. 38-42. https://doi.org/10.1108/eb039281
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited