Get the Most Bang for Your PR Dollars
Len Kessler
(President of LMK Communications Inc., a financial services public relations firm in New York City)
98
Abstract
A veteran public relations professional outlines a strategy to help a company get the most value for its PR efforts.
Citation
Kessler, L. (1989), "Get the Most Bang for Your PR Dollars", Journal of Business Strategy, Vol. 10 No. 3, pp. 13-16. https://doi.org/10.1108/eb039303
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited