Overhauling Corporate Engine Drives Winning Strategy
Thomas Gelb
(Senior Vice President—Motorcycle Division of Harley‐Davidson, Inc., in Milwaukee, Wisconsin)
206
Abstract
In its eighty‐sixth year, Harley‐Davidson, the only U.S.‐based motorcyclemanufacturer, is thriving in a fiercely competitive marketplace. Improved manufacturing techniques, employee involvement, and a key acquisition have helped spur the company's growth.
Citation
Gelb, T. (1989), "Overhauling Corporate Engine Drives Winning Strategy", Journal of Business Strategy, Vol. 10 No. 6, pp. 8-12. https://doi.org/10.1108/eb039328
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited