Idea Forum:: Strategic Concepts at a Glance

Abstract

A recent study reveals ways for planners to better communicate their strategies and improve the probability of successfully implementing them. Planners who worked for manufacturing firms were interviewed during the study and suggested the following practical actions:

Citation

(1990), "Idea Forum:: Strategic Concepts at a Glance", Journal of Business Strategy, Vol. 11 No. 1, pp. 63-64. https://doi.org/10.1108/eb039353