White‐Collar Quality Comes of Age
Herbert M. Baum
(Executive Vice President of the Campbell Soup Company, Camden, New Jersey, and is President of Campbell USA)
30
Abstract
Campbell U.S.A.'s quality measurement program reaches beyond the manufacturing area to focus on the administrative and marketing side of the corporation. Job descriptions, promotions, pay, and bonuses for all 24,000 domestic employees will be tied to the results of this new program.
Citation
Baum, H.M. (1990), "White‐Collar Quality Comes of Age", Journal of Business Strategy, Vol. 11 No. 2, pp. 34-37. https://doi.org/10.1108/eb039360
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited