Leading‐Edge Distribution Strategies
Neil S. Novich
(Vice President of Bain and Company, Inc., in Boston, Massachusetts)
195
Abstract
The idea that a corporation's future may hinge on the quality of its distribution system is not always apparent. Yet leading‐edge companies are discovering the hidden value of strong distribution systems.
Citation
Novich, N.S. (1990), "Leading‐Edge Distribution Strategies", Journal of Business Strategy, Vol. 11 No. 6, pp. 48-53. https://doi.org/10.1108/eb039389
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited