The Power of Partnerships
Henry J. Crouse
(Vice‐president of strategic relations at Digital Equipment Corp., Maynard, Massachusetts)
472
Abstract
Increased competition, especially from foreign competitors, and the rising cost of technology have forced companies to seek out strategic alliances. A growing number of firms have learned to reap the benefits—while avoiding the pitfalls—of partnering.
Citation
Crouse, H.J. (1991), "The Power of Partnerships", Journal of Business Strategy, Vol. 12 No. 6, pp. 4-8. https://doi.org/10.1108/eb039448
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited