How to Realize the Promise of Strategic Planning
James Whelan
(Director of business planning at Louisville Gas & Electric Co., Louisville KY)
James D. Sisson
(Vice‐president and partner at Vantage Associates, a Birmingham AL‐based management consulting firm specializing in strategic planning)
480
Abstract
Strategic planning is an important part of every company's management process. Its sole purpose is to improve the performance of the organization. This would appear to be common sense, yet very few companies realize the promise of sound strategic planning to consistently improve the organization's results.
Citation
Whelan, J. and Sisson, J.D. (1993), "How to Realize the Promise of Strategic Planning", Journal of Business Strategy, Vol. 14 No. 1, pp. 31-36. https://doi.org/10.1108/eb039535
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited