Case Study: The Allen‐Bradley Story
Larry Yost
(Senior vice president, operations group, at Allen‐Bradley Co., a Milwaukee‐based unit of Rockwell International Corp)
61
Abstract
IN THE MID‐1980S, ALLEN‐BRADLEY SAW THAT THE REQUIREMENTS FOR world‐class competitiveness in manufacturing were changing. The company's Milwaukee headquarters was manufacturing such basic electro‐mechanical products as push buttons, starters, and limit switches. But reaching new levels of competitiveness meant more than starting, stopping, and sensing. Customers were looking for ways to improve productivity and add value to their products, and this required a new generation of microprocessor‐based products.
Citation
Yost, L. (1993), "Case Study: The Allen‐Bradley Story", Journal of Business Strategy, Vol. 14 No. 3, pp. 58-60. https://doi.org/10.1108/eb039561
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited