SHORT TAKES

Abstract

Elected by the board at the end of June to replace John Sculley, Michael Spindler's first 100 days as CEO of Cupertino, California‐based Apple haven't been as easy as pie. Profits have fallen 15% in its current fiscal year and the company has been forced to slash prices to maintain its 12% market share.

Citation

Wells, J.J. (1993), "SHORT TAKES", Journal of Business Strategy, Vol. 14 No. 6, pp. 6-10. https://doi.org/10.1108/eb039594