Pricing: Value Pricing Goes Global

Abstract

Thorstein Veblen would certainly be stunned that less than 100 years after he coined the phrase “conspicuous consumption” there's been a sudden and conspicuous, global‐wide drop in consumer purchases.

Citation

Heenan, D.A. (1993), "Pricing: Value Pricing Goes Global", Journal of Business Strategy, Vol. 14 No. 6, pp. 18-19. https://doi.org/10.1108/eb039597