Cast Against Type
Meryl Davids
(Coral Springs, Florida‐based writer and a frequent contributor to JBS)
58
Abstract
Once Atex owned editorial computing. But arrogance and complacency kept the shop from noticing that the world had changed. By the time it woke up, it was almost too late. But a new owner and a new strategy have given the company another chance.
Citation
Davids, M. (1993), "Cast Against Type", Journal of Business Strategy, Vol. 14 No. 6, pp. 32-36. https://doi.org/10.1108/eb039599
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited