Planning Theory: The Day the Music Died

Abstract

I used to believe in strategy and rock 'n roll. Two‐by‐two matrices and electronic keyboards were my life, but I haven't played with either of them in years—because I lost faith.

Citation

Gouillart, F. (1995), "Planning Theory: The Day the Music Died", Journal of Business Strategy, Vol. 16 No. 3, pp. 14-19. https://doi.org/10.1108/eb039697