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ROOM SERVICE

Roberta C. Yafie

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 January 1996

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178

Abstract

Renaissance Hotels and Utell International have developed custom strategies with a common purpose: getting the guests.

Citation

Yafie, R.C. (1996), "ROOM SERVICE", Journal of Business Strategy, Vol. 17 No. 1, pp. 16-20. https://doi.org/10.1108/eb039753

Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited

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