Mission Impossible

Abstract

“When my boss handed me the company's new mission statement,” my brother Mark said, “he made me promise not to laugh when I read it. But I did get a chuckle out if it.” Now, Mark is an exemplary human in most ways, but he's pretty much Everyman Employee in his reaction to mission statements.

Citation

Goett, P. (1997), "Mission Impossible", Journal of Business Strategy, Vol. 18 No. 1, pp. 2-2. https://doi.org/10.1108/eb039820