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REINVENTING INNOVATION

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 February 1998

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190

Abstract

Don't leave innovation to the “creative types” and hope for the best. Manage it as you would any other business process.

Citation

Cottrill, K. (1998), "REINVENTING INNOVATION", Journal of Business Strategy, Vol. 19 No. 2, pp. 47-51. https://doi.org/10.1108/eb039924

Publisher

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MCB UP Ltd

Copyright © 1998, MCB UP Limited

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