The Last Word: Measurement

Abstract

“You can't manage what you can't measure” is the mantra of the 90s. It's hardly a new concept. The need for a means to measure achievement appears to have been with us since the dawn of time.

Citation

(1999), "The Last Word: Measurement", Journal of Business Strategy, Vol. 20 No. 4, pp. 48-48. https://doi.org/10.1108/eb040019