MANAGING CUSTOMER KNOWLEDGE
Eric Lesser
(Executive consultant with the IBM Institute for Knowledge Management)
David Mundel
(Research consultant)
Charles Wiecha
(Researcher with IBM Research)
645
Abstract
Becoming “customer‐centric” is easier said than done. But it can be done.
Citation
Lesser, E., Mundel, D. and Wiecha, C. (2000), "MANAGING CUSTOMER KNOWLEDGE", Journal of Business Strategy, Vol. 21 No. 6, pp. 34-37. https://doi.org/10.1108/eb040128
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited