SHORT TAKES

Abstract

More and more major companies are using the Web to push their brands, but many have faced serious problems in organizing their e‐business efforts, according to The Conference Board. The survey of 60 leading U.S. companies found that efforts have been stalled because of turf battles over what brands to promote and what corporate units should be in charge of Web‐based branding activities.

Citation

(2002), "SHORT TAKES", Journal of Business Strategy, Vol. 23 No. 3, pp. 3-3. https://doi.org/10.1108/eb040239