Achieving dominance
Peter Harland
(Managing Director of Croda Paints Ltd, Blackwell Road, Huthwaite, Sutton‐in‐Ashfield, Notting‐hamshire NG17 2RL, UK. Tel: 01623 511000; Fax: 01623 559616.)
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Abstract
Chronicles how five acquisitions in 24 months transformed Croda Paints from a medium‐sized paint maker with no noteworthy market share, to a major company with at least 20 per cent of the UK's offshore and onshore heavy‐duty coatings market — plus about 25 per cent of the general industrial paint market. Discusses the background to this transformation, and relates the company's acquisition strategy, costing £15.5 million. Describes the results of the endeavour and briefly considers plans for the future.
Keywords
Citation
Harland, P. (1996), "Achieving dominance", Pigment & Resin Technology, Vol. 25 No. 2, pp. 24-25. https://doi.org/10.1108/eb043174
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited