PRODUCT ELIMINATION DECISIONS: A COMPARISON OF AMERICAN AND BRITISH MANUFACTURING FIRMS
International Journal of Commerce and Management
ISSN: 1056-9219
Article publication date: 1 January 1998
Abstract
An empirical examination of the product elimination decision‐making processes in American and British manufacturing firms was presented. Specifically, two areas of the product elimination decision‐making process are presented: (1) the precipitating circumstances which “triggered” the product elimination decision‐making process to begin; and (2) the variables used to make the elimination/retention are reviewed. It was concluded that the decision making processes were similiar in the two countries.
Citation
Mitchell, M.A., Taylor, R.D. and Tanyel, F. (1998), "PRODUCT ELIMINATION DECISIONS: A COMPARISON OF AMERICAN AND BRITISH MANUFACTURING FIRMS", International Journal of Commerce and Management, Vol. 8 No. 1, pp. 8-27. https://doi.org/10.1108/eb047360
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited