COMPETITIVE STRATEGY, ENVIRONMENTAL SCANNING AND PERFORMANCE: A CONTEXT SPECIFIC ANALYSIS OF THEIR RELATIONSHIP

Abstract

This study examines the scanning/strategy relationship in the context‐specific setting of the health care industry. It extends the current research on the strategy/scanning relationship to include performance. Results confirm the moderating role played by environmental scanning activities in the strategy/performing relationship, thus providing further evidence for the contingency relationship among the environment, the organization's internal processes, and performance.

Citation

Kumar, K., Subramanian, R. and Strandholm, K. (2001), "COMPETITIVE STRATEGY, ENVIRONMENTAL SCANNING AND PERFORMANCE: A CONTEXT SPECIFIC ANALYSIS OF THEIR RELATIONSHIP", International Journal of Commerce and Management, Vol. 11 No. 1, pp. 1-33. https://doi.org/10.1108/eb047413