ENTRY INTO LATIN AMERICAN BEMs: HIGH OR LOW RESOURCE COMMITMENT MODES?

Abstract

Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela have emerged as the key Latin American Big Emerging Markets. Though touted to offer attractive opportunities for foreign firms, these markets are a mixed bag of business and consumer environments. Not surprisingly, the entry mode literature fails to give a consistent view of entry mode choices for firms entering these markets. However, these markets can yield better long term benefits for firms entering through high resource commitment modes. In this work, we analyze their business and consumer environments and make a case for choosing high resource commitment entry modes for the U.S. firms.

Citation

Sharma, V.M. (2002), "ENTRY INTO LATIN AMERICAN BEMs: HIGH OR LOW RESOURCE COMMITMENT MODES?", International Journal of Commerce and Management, Vol. 12 No. 1, pp. 41-67. https://doi.org/10.1108/eb047436