Marketing Libraries and Information Services: An Annotated Guide to the Literature

Abstract

In this article, I have traced the literature of marketing libraries and information services from 1970 to the present. This period immediately follows Kotler and Levy's introductory article in the Journal of Marketing (January 1969) which first suggested the idea of marketing nonprofit organizations. The use of the marketing concept for libraries and information services was an idea which did not appear until after that date. However, many articles on specific aspects of marketing, such as publicity and public relations, were published prior to 1970. These areas have been touched upon only briefly to show their connection with marketing.

Citation

Gene Norman, O. (1982), "Marketing Libraries and Information Services: An Annotated Guide to the Literature", Reference Services Review, Vol. 10 No. 1, pp. 69-84. https://doi.org/10.1108/eb048743