SOURCES OF INFORMATION ON MARKET RESEARCH USED BY INDUSTRIAL LIAISON CENTRES TO ASSIST SMALL FIRMS
Abstract
A discussion of the various sources on market research used by Industrial Liaison Officers cannot be considered in isolation from the philosophy and operation of the industrial liaison scheme. This paper can therefore be considered to be in two parts, firstly that concerning the scheme itself and secondly the use of the various sources of information by the ILOs.
Citation
LEES, R. (1969), "SOURCES OF INFORMATION ON MARKET RESEARCH USED BY INDUSTRIAL LIAISON CENTRES TO ASSIST SMALL FIRMS", Aslib Proceedings, Vol. 21 No. 2, pp. 64-70. https://doi.org/10.1108/eb050187
Publisher
:MCB UP Ltd
Copyright © 1969, MCB UP Limited