The rational model has led us astray
Thomas J. Peters
(Principal with McKinsey and Co., the worldwide management consulting firm, and guest writer for The Wall Street Journal and Business Week.)
190
Abstract
A recent Fortune article went for the jugular, “Management consultants and business planners share a dirty little secret. Ninety percent of all strategies fail to get implemented.” The same article told the tale of a consultant who took a $3 billion company with no strategy and developed 200 separate Strategic Business Units. The issue is obvious. Given a company that couldn't execute one strategy, how do you suddenly take on 200 different ones — each requiring a different style, staff and skill?
Citation
Peters, T.J. (1982), "The rational model has led us astray", Planning Review, Vol. 10 No. 2, pp. 16-23. https://doi.org/10.1108/eb053980
Publisher
:MCB UP Ltd
Copyright © 1982, MCB UP Limited