Dealing with the media: Perception vs. reality
Abstract
The private sector … is no longer private. Business, particularly big business, is scrutinized by the press as never before. How a company is perceived affects its recruiting, morale and the attitudes of investors, lenders of capital, potential joint venture partners — even the finance ministries of countries where the company wants to do business. More than ever, a company's image is reflected in its bottom line, and senior executives must manage the company's identity as much as they do any other asset or liability.
Citation
Klepper, M.M. (1982), "Dealing with the media: Perception vs. reality", Planning Review, Vol. 10 No. 5, pp. 24-27. https://doi.org/10.1108/eb054001
Publisher
:MCB UP Ltd
Copyright © 1982, MCB UP Limited