Getting the most out of scenarios: Advice from the experts
Abstract
This conference session was an in‐depth discussion of how practitioners can get the most value from scenario planning. Participants were Bill Ralston, SRI International; Robert Wilson, Northeast Consulting Resources; and Gerald Harris, Global Business Network. Audrey Schriefer, Strategic Management Associates, moderated the session and has prepared this brief summary.
Citation
Schriefer, A. (1995), "Getting the most out of scenarios: Advice from the experts", Planning Review, Vol. 23 No. 5, pp. 33-35. https://doi.org/10.1108/eb054526
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited