On growth: A conversation with C.K. Prahalad

Abstract

As recently as 24 months ago, the principal focus of management attention was cost reduction. Today, the captivating target is growth. How do you account for this rapid shift in interest?

Citation

Prahalad, C.K. and Bennigson, L. (1996), "On growth: A conversation with C.K. Prahalad", Strategy & Leadership, Vol. 24 No. 5, pp. 26-31. https://doi.org/10.1108/eb054567