The second curve: Managing the velocity of change
J. Ian Morrison
(Senior fellow and former president of The Institute for the Future and chairman of the Health Futures Forum, Andersen Consulting)
546
Abstract
Many corporations in America today are facing a dilemma. They are moving along on their first curve of growth, but they have a sneaking suspicion that what they're doing today is going to be superseded by the second curve—a radically new way of doing business. All their current profit is coming from the first curve, but their future growth will be on the second curve. (See the sidebar, Comparing the Curves, on page 9.)
Citation
Ian Morrison, J. (1998), "The second curve: Managing the velocity of change", Strategy & Leadership, Vol. 26 No. 1, pp. 7-11. https://doi.org/10.1108/eb054606
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited