Can you align IT with business strategy?
Karin Bruce
(Principal consultant and senior member in the San Francisco office of the IT Strategy Center of Excellence, PriceWaterhouseCoopers)
770
Abstract
Firms today seek sustainable competitive advantage through their ability to provide a dynamic and unique mix of product, pricing, promotion, distribution channel, and technology. Hyper‐competitive markets bring pressure for firms to shorten product lifecycles, rapidly identify and penetrate new market segments, dramatically increase operational efficiencies, and disintermediate supply chains and distribution channels.
Citation
Bruce, K. (1998), "Can you align IT with business strategy?", Strategy & Leadership, Vol. 26 No. 5, pp. 16-20. https://doi.org/10.1108/eb054620
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited