Dimensions Of Promotion Culture In Midland Bank
Abstract
This article reports a study of the promotion processes which existed within a single region of the Midland Bank (UK) plc. during 1986. In particular, the concept of a “promotion culture” is emphasised. This, it is suggested, is a major part of any organisational culture and it must be fully understood before the impact of changes in formal promotion systems can be anticipated.
Citation
Lee, R.A. and Piper, J. (1988), "Dimensions Of Promotion Culture In Midland Bank", Personnel Review, Vol. 17 No. 6, pp. 15-24. https://doi.org/10.1108/eb055603
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited