Japan's hard driving motor makers penetrate British market

Abstract

Since 1971 sales of Japanese cars in Britain have soared. The British motor industry is reeling from this surprise attack. What is the secret of Japan's success? Roger Eglin reports.

Citation

(1973), "Japan's hard driving motor makers penetrate British market", Industrial Management, Vol. 73 No. 11, pp. 12-15. https://doi.org/10.1108/eb056365