Schreiber shakes up traditional marketing

Abstract

Profit conscious Schreiber, Britain's booming furniture giant has discovered that close control over marketing of its products has contributed to sales succsess. David Harvey reports

Citation

(1974), "Schreiber shakes up traditional marketing", Industrial Management, Vol. 74 No. 1, pp. 32-34. https://doi.org/10.1108/eb056382