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How a product finds its place

Industrial Management

ISSN: 0007-6929

Article publication date: 1 September 1974

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130

Abstract

JACK McCARTHY reports in New york on the problems United States manufactures have in placing the prodcts in right market position.

Citation

(1974), "How a product finds its place", Industrial Management, Vol. 74 No. 9, pp. 20-22. https://doi.org/10.1108/eb056437

Publisher

:

MCB UP Ltd

Copyright © 1974, MCB UP Limited

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