ARE LANGUAGES ALL FOREIGN TO YOU?

Abstract

NO single factor demonstrates British insularity more eloquently — and drastically — than our incompetence in foreign languages. With exports as our lifeblood and competition in overseas markets never fiercer, it is imperative for British business to learn how to communicate with its customers in their own languages. This special Industrial Management report by Alec Snobel considers the problems and surveys the language courses and services available.

Citation

(1975), "ARE LANGUAGES ALL FOREIGN TO YOU?", Industrial Management, Vol. 75 No. 5, pp. 18-20. https://doi.org/10.1108/eb056518