Consumer Packaging: time to cut out the frills

Abstract

Struggling against inflation and recession, the consumer end of the packaging industry is having to curb such extravagance as packs which nearly equal the cost of the contents. From now on, it will have to follow the rational approach set by its industrial sector counterpart, with products that combine customer appeal with functional need.

Citation

(1975), "Consumer Packaging: time to cut out the frills", Industrial Management, Vol. 75 No. 8, pp. 24-30. https://doi.org/10.1108/eb056550