Fiat competes on price — but not on war

Abstract

Besides covering the laxury and prestige car market in our current series of road tests, we will, from time to time, be looking at the fleet and company car market. Again, these will be road im pressions rather than detailed performance analyses, with the emphasis on value for money and cost of servicing and running.

Citation

(1975), "Fiat competes on price — but not on war", Industrial Management, Vol. 75 No. 8, pp. 39-39. https://doi.org/10.1108/eb056554